1Page 8 Everyone profiled in Business Model You was interviewed by an author or contributing coauthor. In a few cases, profilee names and/or images have been changed for privacy reasons.

2Page 20 Manpower Group Survey, November 2010

3Page 21 Alexander Osterwalder and Yves Pigneur, Business Model Generation (Hoboken, NJ: John Wiley & Sons, 2010), 14.

Page 67 Photo by David White

4Page 51 “Revenue at Craigslist Is Said to Top $100 Million,” The New York Times, 6/9/2009.

5Page 85 Richard N. Bolles, What Color Is Your Parachute? Ten Speed Press, 2011

6Page 88 Marcus Buckingham, Go Put Your Strengths to Work, Free Press, 2007

7Page 90 Tom Rath, Strengthsfinder 2.0, Gallup Press, 2007

8Page 91 George Kinder, Lighting the Torch: The Kinder Methodof Life Planning, FPA Press, 2006

9Page 93 Reproduced with permission from Richard N. Bolles, What Color Is Your Parachute? Ten Speed Press, 2011, p. 181

10Page 99 Kathy Kolbe posits a fourth factor: will (“conation”). Her Kolby Index is used by many organizations.

11Page 109 This exercise was adapted from John L. Holland's Making Vocational Choices: A Theory of Careers, Prentice-Hall, 1973, with help from chartered psychologist Denise Taylor and Dr. Sean Harry, both Forum members.

12Page 109 John L. Holland, Manual for the Vocational Preference Inventory

13Page 109 Strictly speaking, Holland's theory allows for 720 (6 x 5 x 4 x 3 x 2 x 1) unique personality “types.”

14Page 121 Other ways to obtain ...

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