Chapter 10
Profiting from Your Business Plan
IN THIS CHAPTER
Discovering your abilities
Creating your company’s value chain
Looking for a competitive advantage
Identifying your company’s core competence
Maintaining a competitive advantage
Using the value chain to allocate resources
Let’s admit it: We live in a world of almost infinite choice today. If you’re a customer out shopping for something at the mall or browsing the web in the comfort of your home, it can be downright confusing sometimes to try to sort through the multitude of goods and services on offer. In reality this is one benefit of the capitalist marketplace: In most cases what’s available is not limited to a single supplier. As we note in Chapter 8, the barriers of the past that kept new entrants out of many industries started to fall like ten-pins under the forces of de-regulation.
And of course, there’s another reason ...
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