Book description
Discover the ins and outs of constructing a great business plan
When you're establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well.
Business Plans Kit For Dummies, 3rd Edition has been updated to give you the very latest information on the changing economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements.
Refreshed examples and data sources for planning
Updated "ten top plans" section
CD includes new forms, worksheets, and resources
If you're a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in an uncertain economy, Business Plans Kit For Dummies has you covered!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Table of contents
- Copyright
- About the Authors
- Authors' Acknowledgments
- Publisher's Acknowledgments
- Introduction
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I. Building a Strong Foundation for Your Plan
- 1. Starting Your Planning Engine
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2. Generating a Successful Business Idea
- 2.1. Brainstorming Business Ideas
- 2.2. Identifying Business Opportunities
- 2.3. Doing Your First Reality Check
- 2.4. Forms on the CD-ROM
- 3. Defining Your Business Purpose
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II. Developing Your Plan's Components
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4. Understanding Your Business Environment
- 4.1. Zooming In on Your Industry
- 4.2. Defining Your Customers
- 4.3. Defining and Addressing Market Shifts
- 4.4. Sizing Up Your Competition
- 4.5. Greening Your Business
- 4.6. Forms on the CD-ROM
- 5. Charting Your Strategic Direction
- 6. Describing Your Business and Its Capabilities
- 7. Crafting Your Marketing Plan
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8. Tallying Up Your Financial Situation
- 8.1. Decoding Financial Terminology
- 8.2. Putting Together an Income Statement
- 8.3. Creating Your Balance Sheet
- 8.4. Constructing a Cash-Flow Statement
- 8.5. Forecasting and Budgeting
- 8.6. Forms on the CD-ROM
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4. Understanding Your Business Environment
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III. Tailoring a Business Plan to Fit Your Needs
- 9. Planning for a One-Person Business
- 10. Planning for a Small Business
- 11. Planning for an Established Business
- 12. Planning for a Nonprofit Organization
- 13. Planning in an Online World
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IV. Making the Most of Your Plan
- 14. Putting Your Plan Together
- 15. Putting Your Plan to Work
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V. The Part of Tens
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16. Ten Signs That Your Plan May Need an Overhaul
- 16.1. Costs Rise, Revenues Fall
- 16.2. Sales Figures Head South
- 16.3. You Don't Meet Financial Projections
- 16.4. Employee Morale Sags
- 16.5. Key Projects Fall Behind Schedule
- 16.6. New Competitors Appear
- 16.7. Technology Shakes Up Your World
- 16.8. Important Customers Defect
- 16.9. Business Strategy Does a 180
- 16.10. Growth Is Out of Your Control
- 17. Ten Ways to Fund Your Business Plan
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18. Ten Ways to Evaluate a New Business Idea
- 18.1. Is This Something I Really Want to Do?
- 18.2. Is This Something I'm Capable of Doing?
- 18.3. Does It Tap My Personal Strengths?
- 18.4. Can I Describe It in 25 Words or Less?
- 18.5. What's the Closest Thing to It in the Marketplace?
- 18.6. Does It Meet a Need or Solve a Problem?
- 18.7. Does It Take Advantage of a New Opportunity?
- 18.8. What's the Biggest Drawback or Limitation?
- 18.9. Will It Make Money — and How Fast?
- 18.10. Am I Willing to Remortgage My House?
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19. Ten Questions to Ask Before You Finish Your Business Plan
- 19.1. Does the Plan Realistically Assess Your Business Idea?
- 19.2. Does the Plan Adequately Describe Your Customers and What They Want?
- 19.3. Does the Plan Establish Specific Timelines?
- 19.4. Do the Financials Add Up?
- 19.5. Does the Plan Spell Out Specific Goals and Objectives?
- 19.6. Will It Guide and Inspire Employees?
- 19.7. Is the Writing Clear and Jargon-Free?
- 19.8. Is the Plan Concise?
- 19.9. Does Your Strategy Allow for the Unexpected?
- 19.10. What Would Your Competitors Think?
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16. Ten Signs That Your Plan May Need an Overhaul
- A. About the CD
Product information
- Title: Business Plans Kit For Dummies®, 3rd Edition
- Author(s):
- Release date: May 2010
- Publisher(s): For Dummies
- ISBN: 9780470438541
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