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Business Plans that Work: A Guide for Small Business 2/E, 2nd Edition by Jeffry Timmons, Stephen Spinelli, Andrew Zacharakis

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1 Remember in Chapter 2 we suggested that the first step you might do is write a dehydrated plan because it is a good document to share with team members and other trusted advisers who can help you develop your business. The dehydrated plan you write at the end of the business planning process is much more articulate than the previous version. It has the ability to hook investors.

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