Chapter 1. Drivers of Business Change
In This Chapter
During the time that I was writing this book, I was involved with a company that was very successful in its consumer products marketplace—number one in North American market share. During the year, however, it changed its prime consumer focus to an e-commerce approach, changed its sales incentive scheme to a new network marketing model, and dropped the prices on its products by an average of 40% in anticipation of competitor response. It also opened up or consolidated operations in five new countries, each with different regulatory mandates. The company then was acquired by a large global competitor that didn’t have an e-commerce ...