Envisioning the Future and Setting Expectations
This step determines and documents the future state (that is, the state at the planning horizon chosen) of the “Organization-in-Focus.” This occurs from the perspective of the chosen stakeholder groups, whose expectations will set the stage. Along with the principles and values, performance improvement targets, and critical success factors, this knowledge represents the target of the change initiative program and provides the criteria for later decision making.
Refer to Figure 10.7 for an example of the knowledge produced as a result of envisioning the future (see the left “Expectation” section).
This step is best served by visioning approaches that place the observer in the future at ...