CHAPTER 1
Business Research Methods: An Introduction
LEARNING OBJECTIVES
Upon completion of this chapter, you will be able to:
- Understand the difference between basic and applied research
- Define business research
- Understand the roadmap to learn business research methods
- Learn how business research methods can be used as a decision making tool by the managers
- Understand the business research process
- Get a preliminary idea about the use of software for data preparation and data analysis
RESEARCH IN ACTION: AIR INDIA LTD
Civil aviation is a key contributor to the growth and development of Indian economy and contributes to the sustainable development of trade, commerce, and tourism in the country. This sector provides three categories ...
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