CHAPTER 1

Business Research Methods: An Introduction

LEARNING OBJECTIVES

Upon completion of this chapter, you will be able to:

  • Understand the difference between basic and applied research
  • Define business research
  • Understand the roadmap to learn business research methods
  • Learn how business research methods can be used as a decision making tool by the managers
  • Understand the business research process
  • Get a preliminary idea about the use of software for data preparation and data analysis
RESEARCH IN ACTION: AIR INDIA LTD

Civil aviation is a key contributor to the growth and development of Indian economy and contributes to the sustainable development of trade, commerce, and tourism in the country. This sector provides three categories ...

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