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Business Research Reporting
book

Business Research Reporting

by Dr. Dorinda Clippinger
December 2017
Intermediate to advanced
204 pages
4h 41m
English
Business Expert Press
Content preview from Business Research Reporting

CHAPTER 3

Collecting Secondary Research Data

The value of all research depends on the validity and reliability of the data acquired for the project. The acronym GIGO (garbage in, garbage out) is used often by systems analysts to remind themselves and system users to protect the quality of data that enter the system. That acronym is also an appropriate warning to business report writers and. The quality of any report can be no better than the quality of the data on which it is based. Therefore, report writers and presenters must master the skills of selecting appropriate data sources and using those sources accurately.

Choosing Suitable Types of Data

As noted in Chapter 1, your research question, divided into appropriate elements or factors of ...

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Publisher Resources

ISBN: 9781631574207