CHAPTER 3

Collecting Secondary Research Data

The value of all research depends on the validity and reliability of the data acquired for the project. The acronym GIGO (garbage in, garbage out) is used often by systems analysts to remind themselves and system users to protect the quality of data that enter the system. That acronym is also an appropriate warning to business report writers and. The quality of any report can be no better than the quality of the data on which it is based. Therefore, report writers and presenters must master the skills of selecting appropriate data sources and using those sources accurately.

Choosing Suitable Types of Data

As noted in Chapter 1, your research question, divided into appropriate elements or factors of ...

Get Business Research Reporting now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.