End Notes
1: What about the omitted Satisfaction
trust item? Having left it out of the aggregated Satisfaction scale,
we may leave it out permanently. However, if it reflects something
uniquely important, the mere fact it does not want to “play
with” other items (in the sense that they do not want to group
together) does not necessarily mean it should be left out of further
analysis. You might include such “lone rider” items
as sole variables that - by virtue of their lack of ”willingness”
to group with other variables - are unique.
[return]
2:Having said this, the use of this technique for ordinal variables is debated. Some people prefer keeping ordinal variables as numerical data, although it is more common to use the dummy variable technique. ...
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