The Running Data Example
Reminder of the Main Textbook Case Study
To facilitate the discussion of the next few chapters, I will continue to work with the Accu-Phi case study from Chapter 1, specifically with the following variables (see Figure 6.1 First lines of initial dataset below for a reminder of the initial data format):
Sales: Measured as actual services sales in dollars in the first year of sales.
License: A description of what license the customer has ( “Freeware” or “Premium”).
Size: A description of the size of the customer by turnover, with the character values “Small,” “Medium,” or “Big.”
Trust: The trust the customer has in your product and company. You have measured trust through four questions in an ...