The Running Data Example

Reminder of the Main Textbook Case Study

To facilitate the discussion of the next few chapters, I will continue to work with the Accu-Phi case study from Chapter 1, specifically with the following variables (see Figure 6.1 First lines of initial dataset below for a reminder of the initial data format):
  • Sales: Measured as actual services sales in dollars in the first year of sales.
  • License: A description of what license the customer has ( “Freeware” or “Premium”).
  • Size: A description of the size of the customer by turnover, with the character values “Small,” “Medium,” or “Big.”
  • Trust: The trust the customer has in your product and company. You have measured trust through four questions in an ...

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