Promoting Yourself and Your Organization
In This Chapter
Uncovering the core of your business message
Digging deep for your true value
Telling stories with power and purpose
Publicizing with profiles, résumés, and email
If you’re an employee of a business, non-profit, government agency, or any other type of organization, presenting a positive interface with the world is part of your job. If you’re in business for yourself, success demands that you present your best case in every situation.
Despite the myriad communication channels available, you only have two basic ways to deliver messages – writing and speaking. Everyday media like email and letters are critical to company and personal image, as I talk about in Chapters 6 and 7. But just about everyone needs to create specific marketing and promotional materials to advance his or her cause.
This chapter gives you the essentials you need to write these materials well. It shows you how to create strong messages about your business and about yourself. As every part of this book stresses, good writing demands that you know ...