CHAPTER 20
Low-Return, Strategic Acquisitions: A Cautionary Tale
While competitors poured flames on our market share, what happened at Nokia? We fell behind, we missed big trends, and we lost time. At that time, we thought we were making the right decisions; but with the benefit of hindsight, we now find ourselves years behind.
The first iPhone shipped in 2007, and we don’t have a product that is close to their experience. Android came on the scene just over two years ago, and this week they took over our leadership position in smartphone volumes. Unbelievable. …
Our competitors aren’t taking our market share with devices; they are taking our market share with an entire ecosystem. This means we’re going to have to decide how we either build, ...
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