O'Reilly logo

Case Studies in Marketing by Sidharth Balakrishna

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

6

Maruti Suzuki

BACKGROUND

The Indian car market today can be regarded as a highly competitive one, especially in the small-car (generally referred to as the hatchback) segment with several players operating in the market. Some of these players are as follows:1

  • Maruti Suzuki
  • Tata Motors
  • Hyundai Motor Company
  • Ford
  • GM
  • Mahindra & Mahindra

The market for automobiles today is exhibiting strong growth rates. According to the Society of Indian Automobile Manufacturers (SIAM), the total sales for all categories stood at 12,05,990 units in June 2010, with a growth rate of over 30 per cent from the corresponding period in the previous year.2

Today’s competitive levels were not present just a few years ago, when the consumer hardly had any choice and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required