Case Study Research in the Digital Age

4    Analysis for digital cases

DOI: 10.4324/9781003402169-5

Analyzing digital case studies requires the consideration of multiple factors and the use of different techniques. The size and scale of social media datasets, for example, makes analysis time consuming. The availability of qualitative and quantitative techniques and tools, while providing researchers with a wide range of analytical options, presents complications related to overload (see Chapter 1). The question of what collected digital data represent remains an open inquiry because such data may have unclear referents, such as the affordances of digital interfaces. After all, what does a “like” or “share” mean when a user deploys them? Does it matter if other users do not share ...