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Change Management—Management Development by M.Ed. Stella Louise Cowan

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The Broad or Aerial View

The emphasis of this Info-line is the tactical side of change management; however, we must start by taking a look at a typical broad view. The Six-Phase Change Strategy Model sidebar on the following page represents the phases of change along a continuum. It shows that progress can be forward or backward, depending on what is going on in the organization.

You must remember that change is incremental relative to both the redesign or reengineering of processes and the transformation of employee attitudes and behaviors. Attitudes and behaviors such as sliding trust, increasing disengagement, and growing fear are challenging to manage and require most of the actions described in the six steps of the model. The change manager ...

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