Changing Business from the Inside Out

9Communicate! Part 2The corporate responsibility report and beyond

This chapter covers planning and execution of the essential forms of written communication for corporate responsibility as well as social media, audio, and video formats.

Either write something worth reading or do something worth writing (Benjamin Franklin).

Like spoken communication, writing is a critical tool in the corporate treehugger toolbox. Most people will be more comfortable with either spoken or written communication, but it is important for your success in this field to be good at both.

Types of corporate responsibility communication

In today’s corporate responsibility departments, there are several common forms of written communication. Figure 5 outlines some of the ...