CHAPTER 11: LEARNING FROM THE EXPERIENCE OF CHANGE
Faced with change, employees have one question: ‘What’s going to happen to me?’ A successful change management communication program will avoid that question.
Scott Adams, The Dilbert Principle34
Numerous colleagues who work in and with IT have told me about change efforts characterized by a serious disregard for the people affected. In a striking number of change efforts, people were given no rationale for the change, no information about the goal, no idea about what would happen and when, no clue as to how it would affect their work, and little support to ease the transition.
The words my colleagues used in describing the experience of those affected have included ‘apathy,’ ‘sadness,’ ...
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