The combined revenue of the top three ranking web sites was $113 billion in 2018, yet the average online conversion rate for desktop users is just 3%.
Remember this little icebreaker at the start of Chapter 1? It’s a sobering thought that three web sites earn so much revenue between them – yes, there are a host of reasons why, but I will lay good odds that a part of the problem is our humble friend, the checkout form!
Over the course of this book, we’ve explored the basics of how we might configure and use the upcoming standard that is the Payment Request API. We’ve seen how easy it is ...