January 2010
Intermediate to advanced
256 pages
8h 26m
English
book
China 2.0: The Transformation of an Emerging Superpower ... and the New Opportunities
by Marina Yue Zhang, Bruce W. Stening
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Contents
1. The China 2.0 Express Has Arrived
The Collective Power of the Chinese Public
Neither Black Nor White, But Gray: China's Unique Business System
“A Harmonious Society”: Political Slogan or Imperative for Sustainability?
“Mountain Village Version”: Can China Be Truly Innovative?
2. Chinese Walls Are Falling Down
Information Cascades: Mechanism for Mobilizing Public Opinion
From Personal Letters to SMS in Everybody's Hands
The Rise of Grassroots Reporters
The Emergence of Handheld Media
The Digital Revolution of Media
Upset the Chinese Public at Your Peril
3. One Billion Consumers Are Waking Up
The Emerging “Black Collar” Class
The Untapped Blue Collar Class
Interactive Marketing to Identify and Reach Potential Consumers
At Long Last, the Consumer is King in China
Leveraging the Crowd Wisdom of Consumers
Lock in Consumers' Attention by Enhancing Their Experience
The Double-Edged Sword of Interactive Marketing
The Invisible Hand Behind Interactive Marketing
Brand Building Through Delivering Cultural Values to and Emotional Connections with Consumers
Window Shopping Online, Purchasing in Person
Case Study: Contaminated Baby Formula and China's Hidden Unharmonious Society
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.