Index
A
Adidas, 13
advertising
fashion, 62–64
mistakes in, 11
aiguo, 29
ai-mei nanren, 61
appliances, 94–95
ARC Group, 124
authorized destination status (ADS), 119
B
Baidu, 24
Baihe, 103
Bain & Co., 93
Bar Rouge, 34
beauty
changing perceptions of, 57–64
consultants, 66–67
science and, 65–67
Beijing
fashion and, 61
luxury hotels in, 2
Olympic Games in, 14
restaurants in, 83
travel and, 117
Beijing Mobile, 122
beverage sales, 13
billboards, 11
BMW, 114–15
books, 105–6
brands
BreadTalk, 86
building construction, 28
Burger King, 86
C
Canto-pop, 105
capitalism, 5–6
Carrefour, ...
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