August 2006
Intermediate to advanced
152 pages
3h 7m
English
book
China’s New Culture of Cool: Understanding the world’s fastest-growing market
by Lianne Yu, Cynthia Chan, Christopher Ireland
Content preview from China’s New Culture of Cool: Understanding the world’s fastest-growing market4. Yi Shi Zhu Xing
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4. Yi Shi Zhu Xing 
The ancient Chinese saying, “Yi Shi Zhu Xing” is literally translated as “clothing, food, housing, and transport,” but people use it to express the essential requirements of life. For most of the 20th century, China’s masses struggled to acquire these basic needs, but today, as China’s economy charges relentlessly forward and begins ...
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