
American Management Association
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203
CHAPTER 12
Energy and Two Valleys
C
alifornia has always been a place where people take big chances. This
willingness for risk taking harks back to the heady gold-rush days, an
adventurous period of midnineteenth-century American history when
people from around the world readily endured great hardships traveling to
the Golden State for the promise of quick riches. In the 1970s, 1980s, and
1990s, Silicon Valley opened up a new gold rush, the high-tech explosion.
Again, people came from around the globe to participate in the exciting new
creation of wealth, and many of them found bigger fortunes th ...