Contents

Foreword

About the Author

About the Technical Reviewer

Acknowledgments

Introduction

PART 1               Revolution in Progress: Please Make Noise!

CHAPTER 1      Why Blog?

                             Blogging Now

                             Talk, Talk

                             Welcome to the Attention Economy

                             The Hidden Persuaders

                             Blogs and Businesses

                             Blogs and You

                             What's It All About?

                             Your Action Tasks

CHAPTER 2      Hooking into the Blogosphere

                             Getting Started: You Are Here

                                   Getting Ready

                                    ...

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