CHAPTER 1: CLOUD COMPUTING EXPLAINED

The potential of Cloud Computing

In late 2007, executives at The New York Times faced a common commercial dilemma: they identified an attractive business opportunity, but couldn’t pursue it because of the high cost and long lead time for necessary IT resources. Initial estimates for the project were that it would require over $100,000 investment and couldn’t start for several months’ time due to the lengthy timeframe for budget request, hardware ordering and installation/configuration.

It’s no secret that the newspaper business is severely challenged by the growth of the Internet. Any new profitable business offerings capable of increasing subscriber loyalty are eagerly seized by an industry worried about ...

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