
188 Chapter 09: Essays
controls the App Store, they have complete vertical integration of AI soware to the consumers
that use their devices. Additionally, the AI code can run locally on the iOS device and serve out
predictions without sending ba data to the cloud.
ese are just two examples of vertically integrated AI strategies, but many other companies are
working toward this strategy, including Oracle, Amazon, and Microso. Gartner³⁶⁹ predicts that AI
will be in every soware application by 2020. For any IT organization, the question then becomes
not if it will use AI, but when and how. A company should also consider how vertically integrated ...