Chapter 8
End-User Access to Cloud Computing
8.1 Chapter Overview
Rishi Chandra, a product manager for Google Enterprise, outlined in an interview 1 what he believes are key trends that will drive movement toward cloud-based enterprise applications. Chandra cited consumer-driven innovation, the rise of power collaborators (those who embrace and take collaboration to very high levels), changing economics, and a lowering of barriers to entry as the chief reasons why the cloud model is being so widely adopted. Innovation behind the success of cloud services ultimately depends on the acceptance of the offering by the user community. Acceptance of an offering by users changes the economics considerably. As more users embrace such innovation, economies ...
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