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Co-Create by Steve Martin

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CHAPTER 3

Phase 1

Phase 1 is called Defining and requires the time be spent ensuring that the team understands the project, its goals, and roles of each team member. It is important to invest this time and build relationships. Phase 1 work sets the trajectory for the project and the team’s performance.

For each phase, one through six, I will follow the format of discussing what’s happening from three perspectives; the project, the team, and the individual. I will also cover some of the pitfalls to avoid and considerations for leaders.

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What’s Happening at Phase 1?

For the Project—Defining

The goal is to ensure that the task and business case for ...

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