Chapter 1



This chapter serves as an introduction to the topic of social media and collective action. The chapter stresses the importance of addressing the discourse that accompanies the topic. Furthermore, the connection between social media and collective action is regarded as part of the continuous development of the reciprocal relations between information and communication technologies (ICTs) and collective action; and in a broader sense between ICTs and society.


Collective action; Discourse; Hype cycle; ICTs; Labor day; Social media; Social movement theory; Social networks

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