O'Reilly logo

Collective Action 2.0 by Shaked Spier

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 10

Sharing Is Caring? Social Media and Demobilization

Abstract

Mobilizing individuals and/or collectives to participate is one of the central concerns and challenges facing collective action and social movement activists. Although social media often support mobilization, they also bring about demobilization. Such forms of demobilization are also known as slacktivism and, to a certain extent, clicktivism. Not only slacktivism, but also the structural elements of social media platforms are factors that encourage demobilization.

Keywords

Clicktivism; Demobilization; Mobilization; Slacktivism; Social media

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required