Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment

ENDNOTES

Introduction

p. 3     hereafter “known as Comic-Con”: Note that the term “Comic-Con” (with a hyphen) is a registered trademark of the Comic-Con International: San Diego. Other shows are “comic cons” (no hyphen).

p. 3     “contributes an estimated $163 million to the local economy”: http://www.visitsandiego.com/pressroom/details.cfm/newsid/201.

p. 3     “upwards of 130,000 people”: Comic-Con might be one of the few events that systematically underreports its attendance. Rumor has it that the official estimate of 130,000 is for the benefit of the fire marshal, and that the real number is closer to 150,000.

p. 3     “sells out almost instantly”: ...