Jennifer H. Meadows, Ph.D.*

Although the concept of paying for television programming seemed outrageous in the early days, pay television services have proliferated to become a successful segment of the television industry. From premium channels to video on demand, the variety and number of pay television services and the means to receive them has increased dramatically over the past few years. This chapter will discuss traditional pay television services, such as premium channels and pay-per-view (PPV), as well as newer services such as video on demand (VOD), subscription video on demand (SVOD), near video on demand (NVOD), and online services.

Premium channels are the most visible and familiar of the pay television ...

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