Communication Technology Update, 10/e, 10th Edition

18

DIGITAL PHOTOGRAPHY

Michael Scott Sheerin, M.S.*

I got a Nikon camera

I love to take a photograph

so mama don't take my Kodachrome away.

—Paul Simon (1973)

Sales of digital still cameras (DSCs) are forecast to reach 29.5 million in 2006, a projected 17% hike over 2005 sales (Riley, 2006). Meanwhile traditional still camera sales continue to plummet, with only three million projected for 2006, the lowest total in over 20 years (see Figure 18.1) (PMA, 2006). In fact, since 2003, DSCs have outsold traditional still cameras, prompting industry giant Eastman Kodak to stop selling their traditional 35mm still cameras and their Advanced Photo Systems (APS) cameras in the U.S. market in 2004. Looking at these factors, it is clear that the photo ...