Communication Technology Update, 10/e, 10th Edition

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TELECONFERENCING

Michael R. Ogden, Ph.D.*

Teleconferencing has always held out the promise of increased productivity and efficiency, improved communications, enhanced business opportunities, and reduced travel expenses. But, “we humans are a ‘touchy-feely’ species, who, in general, prefer travel and face-to-face encounters over the more impersonal [teleconference] experience” (Kuehn, 2002). According to the Travel Industry Association (TIA), business travel rose 14% between 1994 and 1999, with nearly half of the 44 million travelers in 1998 attending a meeting, trade show, or convention. Early forecasts predicted a continued increase of up to 3% per year well into the early 21st century (Seaberry, 1999).

However, in the context of global ...