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Communication Technology Update and Fundamentals, 15th Edition by Jennifer H. Meadows, August E. Grant

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10

Cinema Technologies

Michael R. Ogden, Ph.D.*

*Ogden is Professor & Assistant Dean, College of Communication & Media Sciences, Zayed University (Dubai, United Arab Emirates).

Introduction

Storytelling is a universally human endeavor. In his book, Tell Me A Story: Narrative and Intelligence (1995), computer scientist and cognitive psychologist Roger Schank conjectures that not only do humans think in terms of stories; our very understanding of the world is in terms of stories we already understand. “We tell stories to describe ourselves not only so others can understand who we are but also so we can understand ourselves… . We interpret reality through our stories and open our realities up to others when we tell our stories” (Schank, 1995, p. ...

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