O'Reilly logo

Communication Technology Update and Fundamentals, 15th Edition by Jennifer H. Meadows, August E. Grant

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

23

Big Data

Tony R. DeMars, Ph.D.*

*Professor & Director, Radio & Television Division, Texas A&M University-Commerce, Commerce, Texas

Introduction

Having achieved ubiquity in many parts of industry and academia, Big Data now deserves greater attention in the field of communication technology, although the research so far on Big Data is more in the Information Technology (IT) field than in Communication. Big Data is a relatively new term and concept by some definitions, but a long-evolving term when viewed from a broader perspective.

DeMauro, Greco and Grimaldi (2015) acknowledge there is not an easy definition for Big Data and provide a survey of existing definitions. They note that the “fuel” of Big Data is information, adding “One of the fundamental ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required