Preface

This book is organized into five chapters. Chapter 1 introduces key concepts and general procedures of business research with a focus on company and industry information research. Chapters 2 and 3 describe essential resources and search strategies for conducting company and industry research. Chapter 4 covers additional vital resources for company and industry research that do not fit into a single category. Each chapter begins with a quick list of these resources and a discussion of a step-by-step research strategy, followed by detailed reviews of each resource presented. The research strategy includes the thought processes and common research activities that must be followed to obtain business information relevant to the particular ...

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