July 2013
Beginner
384 pages
9h 24m
English
Content preview from Competitive Intelligence For Dummies
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Chapter 11
Applying Advanced Intelligence Analysis Techniques
In This Chapter
Calculating ambiguity into the CI equation
Picking up on strong and weak signals and making sense of them
Testing your conclusions with triangulation
Building a CI war room from the ground up
You’ve mastered the basics. You can conduct see-mean-do analysis like a pro, you’ve tamed the 800-pound information gorilla, and you can do loopty-loops with OODA loops (all of which I cover in Chapter 10). Now you’re looking to take your CI game to the next level.
Well, you’ve come to the right place. In this chapter, you discover how to tackle the challenge of ambiguity, tune in to weak signals and find out what they really mean, perform strong signal analysis, engage in triangulation to test your intel, and build a war room that’s conducive to top-notch analysis and strategic planning.
Addressing the Challenge of Ambiguity
Conducting CI is similar to dating. It would be much easier if you had clear, unambiguous signals to work with. Unfortunately, reality isn’t so clear-cut. People intentionally — and sometimes ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.