O'Reilly logo

Competitive Intelligence For Dummies by Jim Underwood

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 11

Applying Advanced Intelligence Analysis Techniques

In This Chapter

arrow Calculating ambiguity into the CI equation

arrow Picking up on strong and weak signals and making sense of them

arrow Testing your conclusions with triangulation

arrow Building a CI war room from the ground up

You’ve mastered the basics. You can conduct see-mean-do analysis like a pro, you’ve tamed the 800-pound information gorilla, and you can do loopty-loops with OODA loops (all of which I cover in Chapter 10). Now you’re looking to take your CI game to the next level.

Well, you’ve come to the right place. In this chapter, you discover how to tackle the challenge of ambiguity, tune in to weak signals and find out what they really mean, perform strong signal analysis, engage in triangulation to test your intel, and build a war room that’s conducive to top-notch analysis and strategic planning.

Addressing the Challenge of Ambiguity

Conducting CI is similar to dating. It would be much easier if you had clear, unambiguous signals to work with. Unfortunately, reality isn’t so clear-cut. People intentionally — and sometimes ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required