Competitive Intelligence For Dummies

Chapter 11

Applying Advanced Intelligence Analysis Techniques

In This Chapter

Calculating ambiguity into the CI equation

Picking up on strong and weak signals and making sense of them

Testing your conclusions with triangulation

Building a CI war room from the ground up

You’ve mastered the basics. You can conduct see-mean-do analysis like a pro, you’ve tamed the 800-pound information gorilla, and you can do loopty-loops with OODA loops (all of which I cover in Chapter 10). Now you’re looking to take your CI game to the next level.

Well, you’ve come to the right place. In this chapter, you discover how to tackle the challenge of ambiguity, tune in to weak signals and find out what they really mean, perform strong signal analysis, engage in triangulation to test your intel, and build a war room that’s conducive to top-notch analysis and strategic planning.

Addressing the Challenge of Ambiguity

Conducting CI is similar to dating. It would be much easier if you had clear, unambiguous signals to work with. Unfortunately, reality isn’t so clear-cut. People intentionally — and sometimes ...