July 2015
Intermediate to advanced
524 pages
26h 24m
English
Content preview from Computer Science in Industrial Application
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Computer Science in Industrial Application – Ling (Ed.)
© 2015 Taylor & Francis Group, London, ISBN 978-1-138-02813-5
Research on clustering analysis and its application in customer data mining
of enterprise
Wei Zhao
Public Resources Management Research Center, Tianjin University, Tianjin, China
Xiangying Li
Shandong Youth University of Political Science, College of Information Engineering, Jinan, China
Liping Fu
College of Management and Economics, Tianjin University, Tianjin, China
ABSTRACT: The paper study improved K-means algorithm and establish indicators to classify customers
according to RFM model. Experimental results show that, the new ...
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