Chapter 6

The Research Process and an Example

Objective fact-finding provides the means to address informational needs and accumulate new knowledge. Much knowledge is acquired through processes internal to the firm, drawing liberally from the accumulated experience and insights of its own employees. But knowledge can also be obtained by careful investigation of market conditions and competitors’ behavior. The character and complexity of research is a function of the experience of the firm and the nature of its international activities. Beginner firms investigate a range of issues, while firms with existing foreign operations investigate specific and complex issues, such as where to locate new manufacturing or research and development (R&D) facilities ...

Get Conducting Market Research for International Business now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.