Amine, L. S., & Cavusgil, S. T. (1986). Demand estimation in the developing country environment: Difficulties, techniques and examples. Journal of the Market Research Society, 28, 43–65.

Arnould, E., Price, L., & Zinkhan, G. (2002). Consumers. Burr Ridge, IL: McGraw-Hill/Irwin.

As good as it gets: Special report Samsung Electronics. (2005, January 13). The Economist, 64–66.

Bearden, W., & Netemeyer, R. (1999). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research. Thousand Oaks, CA: Sage.

Cavusgil, S. T. (1985, November–December). Guidelines for export market research. Business Horizons, 28, 27–33.

Cavusgil, S. T. (1997, January–February). Measuring the potential of emerging markets: An indexing ...

Get Conducting Market Research for International Business now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.