Notes
Chapter 1: HISTORY
1. Warren, Chad, “Digital Distress: What Keeps Marketers Up at Night?” Digital Marketing Blog (blog), Adobe Systems Incorporated, September 2012, http://blogs.adobe.com/digitalmarketing/digital-marketing/digital-distress-study-what-keeps-marketers-up-at-night/.
2. Olenski, Steve, “Are Brands Wielding More Influence in Social Media Than We Thought?” Marketshare (blog), Forbes CMO Network, May 7, 2012. http://www.forbes.com/sites/marketshare/2012/05/07/are-brands-wielding-more-influence-in-social-media-than-we-thought/.
Chapter 3: INDUSTRY PERSPECTIVE
1. Moorman, Christine, “The Lure of Disintermediation,” The CMO Survey Blog (blog), The CMO Survey, December 6, 2010. http://www.cmosurvey.org/blog/the-lure-of-disintermediation/.
2. Strothkamp, Brad, “The Digital Sales Inflection Point: Online Sales Surpass Branch in the U.S.,” Forrester Blogs (blog), Forrester Research, Inc., May 24, 2012, http://blogs.forrester.com/brad_strothkamp/12-05-24-the_digital_sales_inflection_point_online_sales_surpass_branch_in_the_us.
3. ZS Associates, “Oncology Remains Most Restrictive Specialty for Second Year,” Press Release, July 30, 2010. http://www.zsassociates.com/about/news-and-events/oncology-remains-most-restrictive-specialty-for-second-year.aspx.
4. Mangano, John, “Pixels, Patients and Prevention: How Today's Consumers Are Using the Internet to Manage their Health,” Speech at the National Conference on Health Communication, Marketing and Media, ComScore, August 2012, ...
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