3

Workshop 1

Using Connectivity to Provide Superior Customer Experiences at Lower Costs

As promised, at the end of each part of this book, we have a workshop chapter. In this workshop, you will start exploring initial ideas for your connected strategy. In the workshop in chapter 6, you will consider what it takes to create a connected customer relationship. In the workshop in chapter 10, we will guide you through the process of creating a connected delivery model. At the end of chapter 10, we will also provide a summary of how the three worksheets form the basis for creating your overall connected strategy.

Please visit our website at connected-strategy.com for additional material, including larger templates for the exercises in all the ...

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