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Connected Strategy
book

Connected Strategy

by Nicolaj Siggelkow, Christian Terwiesch
April 2019
Intermediate to advanced content levelIntermediate to advanced
288 pages
5h 57m
English
Harvard Business Review Press
Audiobook available
Content preview from Connected Strategy

 

3

Workshop 1

Using Connectivity to Provide Superior Customer Experiences at Lower Costs

As promised, at the end of each part of this book, we have a workshop chapter. In this workshop, you will start exploring initial ideas for your connected strategy. In the workshop in chapter 6, you will consider what it takes to create a connected customer relationship. In the workshop in chapter 10, we will guide you through the process of creating a connected delivery model. At the end of chapter 10, we will also provide a summary of how the three worksheets form the basis for creating your overall connected strategy.

Please visit our website at connected-strategy.com for additional material, including larger templates for the exercises in all the ...

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Publisher Resources

ISBN: 9781633697010