This is the phase of data collection and analysis. The purpose is to collect and evaluate information on the strengths and weaknesses of the client organization, identify problem areas, collect data on the as-is state, and, if appropriate, analyze the root causes. The internal consultant may do this by conducting structured or informal interviews or by observing aspects of the client system such as work processes, cultural norms, employee interactions, or performance levels. The internal consultant might also distribute questionnaires; send out customer surveys; or review operating statistics, performance rates, and company documents. Input may come from the front line, supervisors, managers, senior executives, ...

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