CHAPTER 1

Introduction of E-Consumer Protection in E-Retailing in ASEAN

Introduction

This book investigates the issues associated with consumer protection in e-retailing (or e-consumer protection). It also examines the roles of e-retailers, government, industry, and consumer associations in the current policy framework for e-consumer protection, and cooperation among groups of stakeholders. In addition, this book proposes a multisector governance framework with e-consumers as one of the main sectors.

This book consists of four chapters excluding the introduction and the conclusion. An overview of each chapter is presented here. Chapter 2 examines six issues associated with e-consumer protection, such as (i) information disclosure, (ii) product ...

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