DISRUPTIONS DRIVING COMPLEX CONSUMER DYNAMICSIMPACT OF THE DIGITAL ECONOMYWHAT DOES ALL THIS MEAN?SHIFTING TO A CONSUMER-CENTRIC APPROACHTHE ANALYTICS GAPWHY PREDICTIVE AND ANTICIPATORY ANALYTICS?DIFFERENCE BETWEEN PREDICTIVE AND ANTICIPATORY ANALYTICSTHE DATA GAPTHE IMPACT OF THE COVID-19 CRISIS ON DEMAND PLANNINGCLOSING THOUGHTSNOTES