Footnotes
Chapter 3
1 Source: http://musclemarketing.blogspot.com/2009/06/seo-for-pdfsheres-what-you-need-to-know.html
Chapter 4
1. What Is Guerrilla Marketing Anyway?, Al Lautenslager, http://www.entrepreneur.com/marketing/guerillamarketing/article193490.html.
Chapter 5
1. Anthony Chambers, Sales HQ—http://saleshq.monster.com/training/articles/635—7-emotional-sales-triggers-that-make-people-buy.
2. Joe Greenfield, http://ezinearticles.com/?Use-One-of-These-7-Great-Motivators-to-Ensure-Online-Marketing-Success!&id=4495606.
Chapter 9
1. Public opinion poll page: Karen-Keller.com. Poll images were selected from public domain locations or free stock photography: http://en.wikipedia.org/wiki/File:Hillary_Clinton_official_Secretary_of_State_portrait_crop.jpg ...
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