January 2016
Beginner
408 pages
8h 55m
English
Content preview from Content Marketing Strategies For Dummies
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 10
Examining Your Content Plan
In This Chapter
Knowing the value of your current content
Understanding the needs of stakeholders
Identifying gaps in content
If you don’t have a content plan in 2016, you are seriously jeopardizing your company’s chances for success. Everyone from “boring” companies like machinery manufacturers to red-hot companies like BuzzFeed have one.
As you begin creating your content plan, you need to remember that your content marketing strategy is different from your content plan. A content marketing strategy determines how your company goals will be met by marketing your content. A content plan details specifically how your content will be created, managed, and distributed to meet the goals you identified in your content marketing strategy.
In this chapter, you look at the current state of your content and what it takes to put a content plan together. I also point you to a downloadable content audit worksheet to help you document your existing content. For more on your content marketing strategy, see Chapter 1.
Evaluating Your Content
Your content can be one of your company’s greatest assets if you give it careful thought and attention. Some companies ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.