In This Chapter
Experimenting and failing fast
Looking back at critical areas
Reevaluating your media goals
We all need (and, I hope, want) to learn from our mistakes. A good assessment of your strategy comes of learning from your failures and devising a better plan. You won’t always hit a home run; your strategy will need revisions. Eighteenth century military commander Helmuth Karl Bernhard Graf von Moltke is famous for saying “No battle plan survives contact with the enemy.” The same holds true of your content strategy.
In Chapter 19, you reevaluate your business model and brand plans. In this chapter, you discover how to evaluate and improve your content marketing strategy.
You’ve probably heard the phrase “fail fast,” used by Agile software developers. The phrase is meant to remind people to experiment — see what doesn’t work and make quick adjustments. The definition of failure is framed as merely a course of action that needs alterations rather than a dead end. Perhaps Thomas Edison was the first agile developer. He is quoted as saying, “I have not failed. I've just found 10,000 ways that ...