January 2016
Beginner
408 pages
8h 55m
English
Content preview from Content Marketing Strategies For Dummies
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Chapter 20
Reviewing Your Content Marketing Strategy
In This Chapter
Experimenting and failing fast
Looking back at critical areas
Reevaluating your media goals
We all need (and, I hope, want) to learn from our mistakes. A good assessment of your strategy comes of learning from your failures and devising a better plan. You won’t always hit a home run; your strategy will need revisions. Eighteenth century military commander Helmuth Karl Bernhard Graf von Moltke is famous for saying “No battle plan survives contact with the enemy.” The same holds true of your content strategy.
In Chapter 19, you reevaluate your business model and brand plans. In this chapter, you discover how to evaluate and improve your content marketing strategy.
Allowing for Failed Experiments
You’ve probably heard the phrase “fail fast,” used by Agile software developers. The phrase is meant to remind people to experiment — see what doesn’t work and make quick adjustments. The definition of failure is framed as merely a course of action that needs alterations rather than a dead end. Perhaps Thomas Edison was the first agile developer. He is quoted as saying, “I have not failed. I've just found 10,000 ways that ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.