In This Chapter
Reevaluating your business models
Looking at refreshing your brand
Understanding brand failures
Identifying new measures
As anyone who has been part of a business team knows, failure and change are part of the business lifecycle. You hear advice about “failing faster” and embracing change. But how do you go about it? This chapter begins Part V of the book by covering the last of the Five Cs, Check-Back Analysis. (I explain the Five Cs in Chapter 1.)
In this chapter, you reassess the efforts you document in Chapter 3 to determine whether you want to make changes. You want to see whether you can take additional steps that will lead to greater success.