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Content Marketing Strategies For Dummies by Stephanie Diamond

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Chapter 19

Reassessing Your Business Model and Brand Value

In This Chapter

arrow Reevaluating your business models

arrow Looking at refreshing your brand

arrow Understanding brand failures

arrow Identifying new measures

As anyone who has been part of a business team knows, failure and change are part of the business lifecycle. You hear advice about “failing faster” and embracing change. But how do you go about it? This chapter begins Part V of the book by covering the last of the Five Cs, Check-Back Analysis. (I explain the Five Cs in Chapter 1.)

In this chapter, you reassess the efforts you document in Chapter 3 to determine whether you want to make changes. You want to see whether you can take additional steps that will lead to greater success.

tip To get the full value from this chapter, you’re best off reading Chapter 3 first and downloading the worksheets.

onthewebmodern You can download all the worksheets for this book ...

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