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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by C. C. Chapman, Ann Handley

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Part 2. The How-To Section

The first part of this book introduces and elucidates the rules for creating great content. Here, Part Two offers specific how-to steps to creating an array of things you might want to develop, beginning with blogs, whichwe consider your content front line.

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